Articles Details

Effective Marketing of Dimension Stone

Author: STC
Article Date: 01.07.2016

A book on "Effective Marketing of Dimension Stone” written by K. Vikram Rastogi, President, Stone Technology Centre Group of Companies, Jaipur, was released on 4th February, 2016 at a seminar on "Natural Stone in Architecture" organized during STONA 2016 held at BIEC, Bangalore, from 3rd to 6th February, 2016.
The book was released by Mr. R. Sekar, President, Federation of Indian Granite and Stone Industry (FIGSI), Bangalore along with Ar. Leena Kumar, Chairperson, The Indian Institute of Architects, Karnataka Chapter, Bangalore; Mr. Pontjo Widodo & Ms. Shubhra Mutreja of  Belt Colins International Pte Ltd., Singapore; Ar. Padmashri Gopal Shankar of Habitat Technology Group, Thiruvananthapuram; Ar.(Dr.) Jyothi Gupta of Larsen and Toubro Construction, Bangalore; Dr. Ravindra Nagar, Dean, Academic Affairs & Prof. of Structural Engineering, MNIT, Jaipur; and Dr. Pawan Kalla, Professor, MNIT, Jaipur; who were eminent speakers in the seminar.
The book covers a wide range of aspects like, prospects for marketing in India and abroad of all varieties of stone in raw and finished forms, Use of Stone in India, World Scene, Domestic Market, World Stone Import, World Stone Export, Exports from India, Emerging Export Demand, Export Markets, New Export Strategy and Fair Participation in Emerging Economies.  It also explains "How China Became World Leader in Exports" and how "India can Become a Leader in Exports" and even Unforeseen Factors Effecting Exports. 
The book is very well illustrated with twenty one tables with Bar and Pie Charts, four maps and six annexes.  The book also narrates on stone finishes, stone applications, stone properties and also presents a glossary of stone terms.
This book is quite useful to quarry owners, processors, exporters, architects, engineers, consultants, contractors, academicians, libraries and associations. 
The book received appreciation and overwhelming response from the audience present.
K. Vikram Rastogi has written six books earlier on dimension stone which have become reference guides for all connected with stones. To order a copy please send a request on [email protected] and [email protected]